Took me SO long to read some of them - I'm talking numerous hours, that I have serious doubts that my students won't just throw their hands up in frustration. It feels like Phil (he's a personal acquaintance, so I can call him by his first name) over the years just kept adding and adding stuff. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.)įelt the early chapters while very interesting were overly long. Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover.